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Engage with over 5 million highly active niche users with near-perfect targeting

Advertise on Providers, the #1 app influencing the buying decisions of the $114Bn EBT Market


“Love this app! It is nice to have your balance before going into a store.”

-a Providers user

20 million all-time downloads

Get better results from a highly engaged audience

Realize near-perfect targeting by reaching our highly-focused community of users

5 million+

Americans use Providers each month

80 million+

monthly visits

$114 billion+

size of the EBT market in 2022


compared to traditional platforms

What is the Providers app?

Providers is an app designed to help low-income individuals and EBT recipients manage their monthly expenses. It allows users to check their EBT and debit balances and connects them with other resources and necessities like health insurance, grocery providers, and utility services.

The preferred advertising platform for
100+ consumer brands

Brands of all sizes choose the Providers app to reach their EBT customers and prospects


Providers users at a glance

Our audience is primarily heads of household making purchasing decisions for their families. Providers users are racially and ethnically diverse.

89% female

72% living with children

~95% get SNAP benefits

~88% qualify for Medicaid

~13% Spanish speakers

20%+ higher engagement than English speakers

Nationwide coverage

Active users in all 50 states

Millions of views per month

  • Display ads

  • Click-to-call ads

  • Push notifications

Want to see what advertising options are available?

Mission-driven. Measurable impact.

Strengthened by partnerships, Providers aims to improve the lives of millions of low-income families. Leverage our team’s expertise to drive your business goals while maintaining control of your spend.

Online sales
Lead generation
Brand awareness
App installs

113k+ Ibotta app installs

“Through testing different messaging and finding what resonates with [Providers] users, we've been able to scale our campaigns and drive a high volume of registrations through our partnership.”


Lily Gardener, Digital Marketing


2.8 million+ views on SaverLife

“I am a walking testimony that the program works, the program is real, and you DO save.”


Jessica, Providers User

Providers can target ads to users based on factors such as:

  • Age

  • Language

  • Medicare eligibility

  • Location

  • Operating system

  • Time on platform

  • Grocery store preferences


We also offer retargeting capabilities based on clicks, impressions, and other downstream actions.

Targeting capabilities

“I love the Providers app because it has many offers and ads that are extremely useful.”

-Terry C., Providers user

Demonstrable ROI

We’re focused on your success. When you run ads on the Providers app, you'll have access to standard metrics, including impressions, clicks, and A/B testing results, where applicable.

You’ll also have access to our team’s extensive experience, knowledge, and research to help you craft language and creative assets that will resonate with our niche audience.

Your target audience is on Providers

Talk to our partnerships team to build your custom advertising plan:

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