Drive ACP enrollment and retention through in-app advertising
1 in 5 Providers users do not have home internet access. Users who have internet spend nearly 10% of their household income on internet bills.
households pre-qualified for ACP and Lifeline
average CTR compared to 1.7% industry average
average impressions per day for national campaigns
Increase brand awareness and drive retention
Promote your ACP plan through:
Click-to-call display ads. Drive potential customers to your call center.
Customer research. Learn and engage with a low-income audience through in-app surveys.
Push notifications. Engage with folks who are new to government assistance.