Reach cash-strapped grocery shoppers via Providers
Providers is a free mobile app that helps over 5 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.
Using Providers ads to promote food brands
average CTR for all CPG display ads in 2020
unique visitors per custom content campaign
sponsored recipe views
in the last year
Increase brand awareness and propensity-to-buy through content marketing
Through direct advertising, Providers helps food brands reach an audience of millions of verified low-income households with value brand media. Partnering with Providers exposes brands to target shopper audiences that can’t be found anywhere else.
Providers promotes the following in collaboration with partners:
Sponsored recipe media
Custom-branded content zones
Customer & product research surveys
Drive e-commerce sales with a targeted EBT online audience
Providers helps food brands drive online sales with low-income families by providing direct access to EBT online shoppers. Brands can partner with Providers to offer targeted discounts, align with retailer promotions, and launch co-branded sales campaigns in partnership with grocery retailers.
Case Study: Building brand affinity with low-income shoppers via recipe media
Food brands have been searching for avenues to support low-income customers during the COVID-19 pandemic. In the spring and summer of 2020, several major brands engaged Providers to build a direct connection with low-income families impacted by the crisis.
Providers collaborated with brands to launch custom in-app campaigns that highlighted affordable sponsored recipes, cooking tips, geo-targeted coupons, and more to help families cook at home on a budget. Several brands also took the opportunity to survey Providers users on their cooking preferences to develop custom content tailored to a low-income audience.
Expanding brand reach and engaging shoppers
unique engagements on brand media
average shoppers reached
The custom campaigns connected 128,000+ cash-strapped households with food brand media, generated 137,000+ views of sponsored recipes, and resulted in 2,700+ data points on food purchasing and consumption behaviors. The average brand campaign reached over 1 million families across the nation within a one-month period.
By running targeted marketing campaigns in Providers, food brands have been able to build affinity with millions of consumers, eliminating the lift of identifying low-income customers online and increasing the impact of their media investments.
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