Reach cash-strapped grocery shoppers via Fresh EBT

Fresh EBT is a free mobile app that helps over 4 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.

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Using Fresh EBT ads to promote food brands

1.12%

average CTR for all CPG display ads in 2020

30,000+

unique visitors per custom content campaign

215,000+

sponsored recipe views

in the last year

Increase brand awareness and propensity-to-buy through content marketing

Through direct advertising, Fresh EBT helps food brands reach an audience of millions of verified low-income households with value brand media. Partnering with Fresh EBT exposes brands to target shopper audiences that can’t be found anywhere else.

Fresh EBT promotes the following in collaboration with partners:

Sponsored recipe media

Custom-branded content zones

Customer & product research surveys

Drive e-commerce sales with a targeted EBT online audience

Fresh EBT helps food brands drive online sales with low-income families by providing direct access to EBT online shoppers. Brands can partner with Fresh EBT to offer targeted discounts, align with retailer promotions, and launch co-branded sales campaigns in partnership with grocery retailers.

Case Study: Building brand affinity with low-income shoppers via recipe media

Food brands have been searching for avenues to support low-income customers during the COVID-19 pandemic. In the spring and summer of 2020, several major brands engaged Fresh EBT to build a direct connection with low-income families impacted by the crisis.

Fresh EBT collaborated with brands to launch custom in-app campaigns that highlighted affordable sponsored recipes, cooking tips, geo-targeted coupons, and more to help families cook at home on a budget. Several brands also took the opportunity to survey Fresh EBT users on their cooking preferences to develop custom content tailored to a low-income audience.

Expanding brand reach and engaging shoppers

128,000+

unique engagements on brand media

1,000,000+

average shoppers reached

The custom campaigns connected 128,000+ cash-strapped households with food brand media, generated 137,000+ views of sponsored recipes, and resulted in 2,700+ data points on food purchasing and consumption behaviors. The average brand campaign reached over 1 million families across the nation within a one-month period.

By running targeted marketing campaigns in Fresh EBT, food brands have been able to build affinity with millions of consumers, eliminating the lift of identifying low-income customers online and increasing the impact of their media investments.

Let’s connect

Our CPG partnerships team will develop a custom plan to meet your brand’s marketing and sales goals.

Get more information on our ad products and capabilities.

Join our newsletter for updates on Fresh EBT & our CPG partnerships.

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