Reach cash-strapped grocery shoppers via Fresh EBT
Fresh EBT is a free mobile app that helps over 4 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.
Increase brand awareness and propensity-to-buy through content marketing
Through direct advertising, Fresh EBT helps grocery retailers reach an audience of millions of verified low-income households with value brand media. Partnering with Fresh EBT exposes grocers to target shopper audiences that can’t be found anywhere else.
Fresh EBT promotes the following in collaboration with partners:
Online shopping with SNAP EBT card
Customer & product research surveys
SNAP EBT at Pickup
Custom-branded content zones
Sponsored recipe media
Drive e-commerce sales with a targeted EBT online audience
Fresh EBT helps grocery retailers drive online sales with low-income families by providing direct access to EBT online shoppers. Grocers can partner with Fresh EBT to offer targeted discounts and launch co-branded sales campaigns in partnership with CPG brands.
Case Study: Building brand affinity with low-income shoppers via recipe media
Food brands have been searching for avenues to support low-income customers during the COVID-19 pandemic. In the spring and summer of 2020, several major brands engaged Fresh EBT to build a direct connection with low-income families impacted by the crisis.
Fresh EBT collaborated with brands to launch custom in-app campaigns that highlighted affordable sponsored recipes, cooking tips, geo-targeted coupons, and more to help families cook at home on a budget. Several brands also took the opportunity to survey Fresh EBT users on their cooking preferences to develop custom content tailored to a low-income audience.
Expanding brand reach and engaging shoppers
unique engagements on brand media
average shoppers reached
The custom campaigns connected 128,000+ cash-strapped households with food brand media, generated 137,000+ views of sponsored recipes, and resulted in 2,700+ data points on food purchasing and consumption behaviors. The average brand campaign reached over 1 million families across the nation within a one-month period.
By running targeted marketing campaigns in Fresh EBT, food brands have been able to build affinity with millions of consumers, eliminating the lift of identifying low-income customers online and increasing the impact of their media investments.
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