Reach Medicaid-eligible households via Fresh EBT

Fresh EBT is a free mobile app that helps over 4 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.

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Fresh EBT healthcare ad performance insights:

0.90%

CTR for display ads

in 2020

6,700+

unique monthly engagements per campaign in 2020

1.5M+

users reached per

campaign

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Driving healthcare plan enrollments through

display marketing

Through display advertising, Fresh EBT helps healthcare companies reach an audience of millions of verified low-income households. Our healthcare partners launch advertising campaigns highlighting affordable and quality healthcare services.

Fresh EBT promotes the following in collaboration with healthcare partners:

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 Government healthcare plan benefits

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Open enrollment campaigns

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Customer & product research surveys

Capture qualified Medicaid leads with a targeted SNAP audience

The overlap in eligibility between SNAP and Medicaid in Medicaid expansion states provides insurers the opportunity to improve the effectiveness of marketing and lower member acquisition costs (source). Through direct advertising to SNAP audiences in Fresh EBT, healthcare partners can generate a higher volume of qualified leads and enrollments.

Let’s connect

Our partnerships team will develop a custom plan to meet your company’s marketing and member acquisition goals.

Get more information on our ad products and capabilities.

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