Reach Medicaid-eligible households via Providers
Providers is a free mobile app that helps over 5 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.
Providers healthcare ad performance insights:
0.90%
CTR for display ads
in 2020
6,700+
unique monthly engagements per campaign in 2020
1.5M+
users reached per
campaign
Driving healthcare plan enrollments through display marketing
Through display advertising, Providers helps healthcare companies reach an audience of millions of verified low-income households. Our healthcare partners launch advertising campaigns highlighting affordable and quality healthcare services.
Providers promotes the following in collaboration with healthcare partners:
Government healthcare plan benefits
Open enrollment campaigns
Customer & product research surveys
Capture qualified Medicaid leads with a targeted SNAP audience
The overlap in eligibility between SNAP and Medicaid in Medicaid expansion states provides insurers the opportunity to improve the effectiveness of marketing and lower member acquisition costs (source). Through direct advertising to SNAP audiences in Providers, healthcare partners can generate a higher volume of qualified leads and enrollments.
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