“Love this app! It is nice to have your balance before going into a store.”
-a Providers user
20 million all-time downloads
Get better results from a highly engaged audience
Realize near-perfect targeting by reaching our highly-focused community of users
5 million+
Americans use Providers each month
80 million+
monthly visits
$114 billion+
size of the EBT market in 2022
3X CTR
compared to traditional platforms
What is the Providers app?
Providers is an app designed to help low-income individuals and EBT recipients manage their monthly expenses. It allows users to check their EBT and debit balances and connects them with other resources and necessities like health insurance, grocery providers, and utility services.
The preferred advertising platform for
100+ consumer brands
Brands of all sizes choose the Providers app to reach their EBT customers and prospects
The verticals that benefit most from advertising on Providers:
Boost healthcare enrollments
Engage with SNAP shoppers
Promote affordable home internet
Drive energy efficiency
Providers users at a glance
Our audience is primarily heads of household making purchasing decisions for their families. Providers users are racially and ethnically diverse.
89% female
72% living with children
~95% get SNAP benefits
~88% qualify for Medicaid
~13% Spanish speakers
20%+ higher engagement than English speakers
Nationwide coverage
Active users in all 50 states
Mission-driven. Measurable impact.
Strengthened by partnerships, Providers aims to improve the lives of millions of low-income families. Leverage our team’s expertise to drive your business goals while maintaining control of your spend.
Online sales
Lead generation
Brand awareness
App installs
113k+ Ibotta app installs
“Through testing different messaging and finding what resonates with [Providers] users, we've been able to scale our campaigns and drive a high volume of registrations through our partnership.”
Lily Gardener, Digital Marketing
2.8 million+ views on SaverLife
“I am a walking testimony that the program works, the program is real, and you DO save.”
Jessica, Providers User
Providers can target ads to users based on factors such as:
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Age
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Language
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Medicare eligibility
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Location
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Operating system
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Time on platform
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Grocery store preferences
We also offer retargeting capabilities based on clicks, impressions, and other downstream actions.
Targeting capabilities
“I love the Providers app because it has many offers and ads that are extremely useful.”
-Terry C., Providers user
Demonstrable ROI
We’re focused on your success. When you run ads on the Providers app, you'll have access to standard metrics, including impressions, clicks, and A/B testing results, where applicable.
You’ll also have access to our team’s extensive experience, knowledge, and research to help you craft language and creative assets that will resonate with our niche audience.
Your target audience is on Providers
Talk to our partnerships team to build your custom advertising plan: