Reach SNAP households via Fresh EBT

Fresh EBT is a free mobile app that helps over 4 million low-income families manage their SNAP benefits and finances. Through the app, users can access information about other state and federal programs like tax time supports, housing resources, employment and training programs, and energy assistance.


User trust

Fresh EBT is a trusted source of information for learning about changes to benefits and emergency assistance. In March 2020, we created the Benefits Update Center, a tool that helps our users access timely updates about benefits policy changes, housing resources, and other tools like tax time support. The Benefits Update Center is now one of the most used features in the app. We partner with state, federal, and nonprofit partners to get the word out about critical programs and services.

Fresh EBT’s Benefits Update Center User Engagement

8 million +

Unique visitors since March 2020

4 million +

Monthly visits to Benefit Update Center

85% +

Users report sharing information they read with someone else


The Fresh EBT app helps the Connecticut Department of Social Services raise awareness about SNAP Employment & Training, an important, value added, benefit for SNAP recipients. The team at Propel was responsive throughout and considered our goals during the development stage. We appreciate the FRESH EBT app for its ability to reach our target audience.

Jana E. State of CT

Department of Social Services

The Fresh EBT app has been one of our most successful channels for launching the Cooking Matters app, accounting for more than two thirds of downloads within our first 3 months. We were also pleased that the majority of downloads obtained through our Fresh EBT ads aligned with our target audience - low-income parents and caregivers of young children.

Jill, Share Our Strength

Cooking Matters

Partner with us

Fresh EBT partners with state, federal and nonprofit partners to get the word out about benefit updates, employment and training opportunities, and other critical programs