Reach qualified low-income utility customers with Fresh EBT
Fresh EBT is a free mobile app that helps over 4 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.
Increase engagement in residential utility programs through targeted marketing
Utilities advertise in Fresh EBT to directly reach and enroll low-income customers in income-eligible and energy efficiency programs. Partnering with Fresh EBT reduces the effort and cost of identifying LMI households while driving more enrollments in a shorter time frame.
Fresh EBT promotes the following utility programs in collaboration with partners:
Financial assistance programs
Discounted or free
energy-saving products
Energy efficiency programs
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Energy efficiency education
Drive program results through scalable outreach
Fresh EBT helps utilities achieve success by providing direct access to qualified low-income households in their territories via geo-targeted marketing.
Through advertising partnerships, Fresh EBT has helped investor-owned utilities, energy-related software companies, and energy services organizations reach utility customers at scale. Fresh EBT has connected thousands of low-income families across the country to income-eligible payment programs, community solar, energy efficiency programs and kits, free home energy checkups, and more.
Case study: Engaging Con Edison customers in energy efficiency
In 2019, Con Edison has collaborated with Fresh EBT to promote their Neighborhood program and provide Con Edison customers who receive SNAP benefits with an opportunity to save energy through free LED lightbulbs.
Since Con Edison began sharing information on the Neighborhood program to select Brooklyn and Queens zip codes, more than 1,200 Con Edison customers who are SNAP recipients have clicked on the offer since the campaign began in late August. This program is helping Con Edison manage the grid as a part of its Non-Wires Solutions Program that aims to reduce grid need in targeted areas.
By running this highly targeted in-app campaign, Con Edison has been able to help even more customers gain control of their energy use and manage their monthly bill.
See more on Con Edison’s partnership with Fresh EBT here.
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