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Reach qualified low-income utility customers with Providers

Providers is a free mobile app that helps over 5 million low-income families manage their SNAP benefits and finances. Through the app, users can access daily savings, income-eligible programs, and local employment opportunities, all available from partner organizations.


Increase engagement in residential utility programs through targeted marketing

Utilities advertise in Providers to directly reach and enroll low-income customers in income-eligible and energy efficiency programs. Partnering with Providers reduces the effort and cost of identifying LMI households while driving more enrollments in a shorter time frame.

Providers promotes the following utility programs in collaboration with partners:


Financial assistance programs


Discounted or free

energy-saving products


Energy efficiency programs

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Energy efficiency education

Drive program results through scalable outreach

Providers helps utilities achieve success by providing direct access to qualified low-income households in their territories via geo-targeted marketing. 

Through advertising partnerships, Providers has helped investor-owned utilities, energy-related software companies, and energy services organizations reach utility customers at scale. Providers has connected thousands of low-income families across the country to income-eligible payment programs, community solar, energy efficiency programs and kits, free home energy checkups, and more.


Case study: Engaging Con Edison customers in energy efficiency

In 2019, Con Edison has collaborated with Providers to promote their Neighborhood program and provide Con Edison customers who receive SNAP benefits with an opportunity to save energy through free LED lightbulbs.

Since Con Edison began sharing information on the Neighborhood program to select Brooklyn and Queens zip codes, more than 1,200 Con Edison customers who are SNAP recipients have clicked on the offer since the campaign began in late August. This program is helping Con Edison manage the grid as a part of its Non-Wires Solutions Program that aims to reduce grid need in targeted areas.

By running this highly targeted in-app campaign, Con Edison has been able to help even more customers gain control of their energy use and manage their monthly bill.  

See more on Con Edison’s partnership with Providers here.

Let’s connect

Our utility partnerships team will develop a custom plan to meet your program goals and challenges.

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